Infobip, a global cloud communications platform, announced a partnership with China Mobile International (Malaysia) Sdn. Bhd. (CMI Malaysia).
CMI Malaysia is a subsidiary of China Mobile International, the world-leading international telecommunications company.
With the partnership, Infobip and CMI Malaysia will exchange Application to Person (A2P) SMS traffic and leverage cloud solutions to help businesses solidify their current offerings and enhance customer service of both sides.
According to a recent report from Research and Markets, the global A2P messaging market is expected to increase from USD 68.3 billion in 2023 to USD 78.2 billion by 2028, reflecting a Compound Annual Growth Rate (CAGR) of 2.8% during the forecast period.
Asia Pacific is poised to spearhead this growth, showcasing the highest CAGR in the upcoming forecast period.
This surge is attributed to the widespread adoption of mobile devices, particularly remarkable for its elevated mobile penetration rates across the region.
One of the key drivers of market growth is the escalating demand for A2P messaging fuelled by the increased prevalence of mobile banking and payment solutions.
Malaysia emerged in the top five markets for real-time payment with a CAGR of 26.9%, according to ACI Worldwide in its Prime Time for Real-Time report. As consumers increasingly turn to mobile platforms for financial transactions, the demand for secure and timely transactional notifications via A2P messaging channels has witnessed a notable uptick.
Silvio Kutić, Co-Founder and CEO at Infobip, commented: “Our partnership with CMI Malaysia allows us to jointly provide a diverse array of solutions to their customer base, backed by Infobip’s expertise in AI chatbots and cutting-edge CPaaS platform.
“With over 800 direct connections to global telecoms, we are well-positioned to support CMI Malaysia in deeply engaging their customers by leveraging our robust Customer Data Platform, which enables refined segmentation and profiling.
“This partnership represents our commitment to delivering superior solutions that cater to the evolving demands of enterprise customers.”
Mr. Hew Chee Chung, Managing Director at CMI Malaysia, said: “The partnership between Infobip and CMI Malaysia is to further strengthen the A2P SMS business between both parties, at the same time it allows Infobip to tap into our extensive global network resources and cloud services that can be value adding to Infobip’s customers.
“Looking forward, we expect increase in business collaboration opportunities, that can be executed together on identified services for specific key customers both in Malaysia and globally.
“Adding on the partnership with Infobip will pave way for deeper product information and expertise exchanges including on emerging technologies such as 5G, IoT, Cloud and Smart Platform Solutions.
“Lastly, the partnership with Infobip, it will value added to each other’s products and services portfolio, together with our partners to thrive in this competitive industry.” – BACALAHMALAYSIA.MY
