Calling out to all sneakerheads and New Balance fans! The celebration of New Balance’s iconic grey colour and heritage is back with a Grey Day 2022 pop-up exhibition.
Grey Day celebrates the transcendent and versatile nature of grey and how it made New Balance the household name it is today.
New Balance’s Grey Day 2022 will be celebrated at The Grey Box, GMBB from 13 May 2022 (Friday) to 15 May 2022 (Sunday) and will feature a new collection of Pure Balance apparel and new colourway iterations of the 327, 57/40 and XC-72 in various grey hues.
Our tagline, Make it Grey, is the theme for Grey Day 2022.
Grey is balance, grey is neutral, grey is calming. Grey is anything you make it to be, Make it Grey with New Balance.
During the 3-day event, there will be creative art exhibitions including an exclusive art piece by Cloakwork, a New Balance pop-up store, F&B by hétam™ and fun workshops such as tufting by Tuftme and silkscreen textile printing *T&C apply.
| New Balance Grey Day 2022 Programme | |
| Venue: The Grey Box, GMBB, No. 2, Jalan Robertson, Bukit Bintang, 50150 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur | |
| 13 May 2021 (Friday) | |
| TIME | ACTIVITY |
| 3.00 PM | Free and easy to explore Grey Day 2022 |
| 6.00 PM | Workshop Session: tufting or silkscreen textile printing |
| 8.00 PM | End |
| 14 – 15 May 2021 (Saturday & Sunday) | |
| TIME | ACTIVITY |
| 11.00 AM | Free and easy to explore Grey Day 2022 |
| 1.00 PM | Workshop Session 1: tufting or silkscreen textile printing |
| 3.00 PM | Workshop Session 2: tufting or silkscreen textile printing |
| 6.00 PM | Workshop Session 3: tufting or silkscreen textile printing |
| 8.00 PM | End of Grey Day 2022 exhibition |
This exhibition is open to everyone, and we are also welcoming all sneakerheads to join in on the celebration, Make it Grey with New Balance.
Stay tuned to our Facebook @NewBalanceMalaysia for more information about exclusive giveaways and details about the exhibition.
Tag us on Instagram at @newbalance @newbalancelifestyle or Facebook @newbalancemalaysia and hashtag #NewBalanceMY #MakeitGrey #GreyDay2022 to show us how you Make it Grey.
See you there! – BACALAHMALAYSIA.MY
