Cashback platform ShopBack Malaysia recorded significant shopping traffic and sales performance for the 9.9 online sales campaign compared to before the Movement Control Order (MCO) was imposed.
ShopBack Malaysia country general manager Eddy Han said shopping traffic increased fivefold during the 9.9 campaign and the top three most purchased categories were home and living; health and beauty; and electronics.
“The MCO has not only widened the online shopper population but also cultivated more bargain hunters who typically look for promotional items to save more and tend to make more purchases during sale days.
“With no surprise, the ratio of mobile versus web shopping traffic was about 95:5,” he said in a statement today.
He added that the five most popular merchants or e-platforms currently being used for the sales day were Shopee, Taobao, Zalora, Watsons and Booking.com.
Of the e-commerce platforms, Shopee has been ramping up on free shipping availability by lowering the minimum spend, as well as offering vouchers, while Lazada introduced various offers after having upgraded its shopping experience for users with LazMall 2.0.
ShopBack Malaysia users will be given more than RM200,000 worth of cashback for their 9.9 purchases.
Currently, over 500 e-merchants are partnered with ShopBack in Malaysia to reward users with up to 30 per cent cashback whenever shoppers go through ShopBack to make purchases.
“This encouraging result has set the tone for this year’s ShopFest and strengthens ShopBack’s position as the first point of online shopping,” he said.
To date, over three million shoppers have visited the ShopBack website or app to earn cashback and grab shopping promo codes. — BERNAMA