Grab Financial Group (GFG) will be launching GrabFin, a new brand for its digital payments, insurance, lending, and wealth management offerings.
GrabFin offers Grab users a single entry point to access payment, investment, and insurance services on the Grab app.
GrabFin also represents Grab’s commitment to empowering Southeast Asia with greater financial access.
The brand will offer everyday financial services that are simple to activate with just a few clicks in-app, fractionalised so more people can access the services, and flexible to enable consumers to choose how they use the products with no lock-in period.
GrabFin head Kell Jay Lim said Grab’s super-app platform, deep tech expertise, and data-driven insights are positioned to drive financial inclusion across Southeast Asia.
“Our customised products offer consumers flexibility, and GrabPay’s multi-layered security features let them transact with peace of mind,” he said in a statement today.
Following its launch in Malaysia and Singapore, the GrabFin brand will be progressively rolled out in other Southeast Asian markets in the coming months. – NST ONLINE
