Products by rural entrepreneurs who participated in the [email protected] programme can now be obtained faster via the GrabMart and GrabFood services.
It was the result of a strategic collaboration between the administrator of [email protected] programme, ELokal Sdn Bhd and Grab Malaysia.
The signing ceremony was witnessed by the Rural Development Minister Datuk Abd Latiff Ahmad recently.
According to ELokal’s co-founder and chief executive officer Ahmad Shah Wahid, the [email protected] programme has recorded an increase of nearly 300 per cent in sales since the implementation of the movement control order (MCO).
Ahmad Shah said the most popular products in the [email protected] program on Lazada and Shopee e-commerce platforms since the imposition of the MCO were Pahang’s black sauce (sambal hitam) and various cooking pastes.
The demand for food items have risen with the beginning of Ramadan and the [email protected] programme is poised to meet the growing demand when Aidilfitri is celebrated.
Meanwhile, Ahmad Shah said the three initial pick-up points for GrabMart are Kelana Jaya, Putrajaya and Batu Caves whose radius of delivery was six km from the pick-up points.
“Locations for the pick-up points will be increased from time to time,” he said.
Meanwhile, Dr Abd Latiff Ahmad said the strategic cooperation between [email protected] and Grab Malaysia has enabled rural products to be marketed in a manner coincides with the new norm during Covid-19 pandemic. — BERNAMA/MALAY MAIL ONLINE