By writer BacalahMalaysia.my
Some 1,000 Grab drivers in Sarawak to become tourism ambassadors !
It’s great news for Sarawak aiming by Sarawak Tourism Board (STB) !
This was revealed by the board during the launch of ‘Sarawak Ambassadors Programme on E-Iearning for E-hailing Drivers’ held at a hotel recently.
STB aims to groom some 1,000 Grab drivers in Sarawak to become tourism ambassadors — a move touted as the first being implemented by any state in the country.
The programme, which is exclusively for e-hailing drivers, STB chief executive officer Sharzede Datu Salleh Askor said is to equip them with extra knowledge about tourism and also Sarawak’s offerings — meant to enable them to become Sarawak (tourism) ambassadors.
It is informed that this initiative is a joint effort by STB and Grab Academy, as part of continuous efforts by the Ministry of Tourism, Arts and Culture of Sarawak and also the board to boost the state’s tourism industry
Available in Bahasa Malaysia, English and Mandarin, these modules would cover information about Sarawak, its culture and heritage as well as tourist destinations, said Sharzede.
“On the provision of this online learning, the Grab drivers involved will have access to Grab Malaysia’s e-learning platform, the ‘Axonify’, under Grab Academy.
“The modules for e-learning will be facilitated by Akademi Hospitaliti dan Pelancongan Saujana Sdn Bhd (SATT College) to cover the southern, central and the northern regions of Sarawak,” she added.
Meanwhile as reported in Borneo Post Online in his remarks, Ministry of Tourism, Arts and Culture Sarawak permanent secretary Hii Chang Kee regarded the programme as being ‘extremely timely and apt’, and commended STB for ‘taking such a unique approach’.
“We welcome this programme because (e-hailing) drivers are usually the first contacts that the tourists make upon their arrival, and also during their time exploring various tourist attractions and destinations.
“Hence, it is extremely important for them (e-hailing drivers) to have good knowledge of the major routes, attractions and destinations.
“I would like to call upon all our Grab drivers (in Sarawak) to take this opportunity, and to arm yourselves with the knowledge that would help promote and attract visitors to explore the wonders and offerings of our beautiful state,” said Hii. — BACALAHMALAYSIA.MY